Token contract migration and rebranding updates

What does a token migration and rebrand update cover?

This service coordinates the public-facing information that must change when a token moves to a new contract or adopts a new identity. The work is designed for teams that need their project details to remain consistent across CoinMarketCap, CoinGecko and DEX screeners while the change is communicated.

We begin by mapping the old and new details, rather than treating every profile as an isolated request. The change set may include the contract address, token name, ticker, logo and links supplied by your team. We identify which profiles currently display those details and prepare update requests for the relevant platforms. For broader listing support, see Listings and verification, CoinMarketCap listing and CoinGecko listing.

A migration is ready to coordinate when the project can confirm the new contract and provide consistent supporting information. If the old and new identities are not clearly connected, we flag that before submission so your team can resolve the explanation and evidence first. The practical outcome is a controlled transition plan, not a promise that every third-party record will change at the same moment.

Which details should be aligned before profiles are updated?

A reliable update starts with a single approved asset map: the exact old and new token details, and the project-controlled evidence that connects them. This prevents a team from submitting one ticker or logo to one service and a different version elsewhere.

Before kickoff, prepare:

• The old and new contract addresses, plus the chain for each.
• The approved token name, ticker, logo files and project links.
• A concise explanation of why the migration or rebrand is happening.
• Relevant official announcements or other materials that support the change.
• A project contact who can confirm details and respond to follow-up questions.

We review the materials for consistency and note any gaps before preparing profile requests. For DEXTools and DEXScreener, the profile update scope is handled separately from broader directory or listing work; see DEXTools and DEXScreener profile updates. If the token information also needs to be corrected on a block explorer, explorer token info and logo updates can be scoped alongside the migration.

The best time to align assets is before the first public update request. If your team has already started the migration, we can work from the current state, record what has been submitted and identify which details still need a consistent source.

How do CoinMarketCap, CoinGecko and DEX screeners fit into the process?

Each platform is treated as a separate destination with its own visible profile and submission path. We coordinate the project’s information across those destinations, while keeping the approved details and supporting explanation consistent.

The operating sequence is straightforward: confirm the change set, match each platform profile to the correct token identity, prepare the relevant request, then check the public profile for visible updates. We track what was sent and what can be observed, rather than assuming that a submitted request means a profile has already changed. For DEX-focused profile work, our profile update service provides the closely related scope; for the separate question of token supply data, see circulating supply verification.

At kickoff, we agree which platforms and records are in scope, who will approve the final wording, and how the team will handle questions from platform support. Your team supplies the authoritative project facts; we organize them into clear, platform-specific requests and manage follow-up. If the project also needs a listing application rather than an existing profile update, we identify that as a distinct task instead of presenting it as part of migration work.

This separation helps a project understand what is being requested at each destination and gives internal stakeholders one concise status record to use during the transition.

What will the team receive during the migration project?

You receive a coordinated work package that makes the transition easier to review internally and easier to follow across platforms. It is built around a kickoff checklist, a reviewed change set and a status record of each in-scope profile.

The work typically includes:

• A profile and asset map covering the existing and intended information.
• A consistency review of contract, ticker, name, logo and project links.
• Prepared platform-specific update requests using the approved project facts.
• Follow-up coordination and a log of responses or requests for clarification.
• A closeout note showing the public changes we could verify and any open items.

A named project contact at MediaStrategy keeps the request trail organized and raises decisions that need your approval, rather than silently changing project facts. The senior review step checks the details and wording before requests go out. You can use the status record to brief founders, community leads and exchange or ecosystem partners without relying on scattered messages.

The service starts from $1,500 / project. Final scope is set around the number of profiles, the state of the available evidence and whether the work includes related profile or explorer updates. The first useful step is to share the current and intended details so we can confirm the exact destinations and deliverables.

What can affect the timing of a profile change?

The work can be planned and tracked, but the platforms decide how they review, request evidence for and publish profile changes. CoinMarketCap, CoinGecko, DEXTools and DEXScreener may handle the same migration through different processes, so we promise delivery of the agreed preparation, submissions and follow-up—not a particular approval decision or synchronized publication date. If a platform asks for clarification or declines a request, we document the response and advise on the next practical action.

To keep the project moving, assign one person who can confirm facts and answer evidence questions. Before a request is submitted, your team should also check that the new contract is the intended public reference and that the logo and project links are approved. If an update affects token holders, exchanges or other partners, coordinate those communications with your own legal and operational advisers; platform profile work does not replace that planning.

When the requested change is broader than a migration—for example, a profile needs additional verification or a separate listing application—we scope that independently. Relevant options include CoinMarketCap community verification and the wider listings and verification overview. Send us your asset map and the profiles that need attention; we will review the change set, confirm the work scope and identify the first requests to prepare.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Share the migration detailsSend the old and new contract information, approved token identity, project links and any supporting announcement. Tell us which profiles are already being updated.
2. Review the asset mapWe check that the details align across the requested destinations and flag missing evidence or unresolved differences for your approval.
3. Prepare and submit requestsAfter your team approves the change set, we prepare platform-specific requests and coordinate the agreed submissions.
4. Track responses and visible changesWe record platform responses, handle follow-up coordination and check public profiles for changes that can be verified.
5. Close out open itemsYou receive a status summary with completed visible updates and any remaining requests or decisions requiring your team’s input.