Which token standard fits your product?
The right token standard is the one that fits your application, users and operating model. We begin with where the token will be used and what it must do, then confirm whether ERC-20, BEP-20, SPL or Jetton is appropriate for the requested deployment.
A useful kickoff brief answers these questions:
- Which network and applications need to recognize the token?
- Is the supply fixed at deployment, or must authorized accounts be able to create or remove supply later?
- Are transfer restrictions, administrative roles or other custom behavior required?
- Which wallet, explorer or product surfaces need token information displayed?
These are product decisions as much as engineering choices. They affect contract scope, testing, deployment coordination and what your team must manage afterward. If the requirements are not settled, we identify the open decisions before development rather than quietly turning assumptions into contract behavior.
For a wider view of implementation options, see Web3 development and smart contract development. If the token is one part of an application, dApp development can be scoped alongside it. We confirm the token’s intended role and dependencies before recommending a build path.
How do deployment and verification work?
Deployment places the agreed token implementation on the selected network; verification is a separate handoff task when the relevant explorer supports it and it is included in scope. We plan both against a reviewed contract specification, so the deployed version can be matched to what the project approved.
The operating sequence is deliberate: confirm standard and behavior, prepare the implementation, review the deployable version, coordinate deployment access, then record the resulting address and relevant references. Your team should decide in advance who will control deployment credentials and administrative permissions. We do not need permanent control of project accounts to complete an agreed deployment.
Metadata is prepared to the agreed requirements rather than treated as a last-minute decoration. The brief should include the display name, ticker, precision or display conventions, and any logo or descriptive material required by the target surfaces. For SPL and Jetton requests, we confirm the applicable token-specific metadata and deployment expectations during scoping instead of assuming every network presents information in the same way.
Our handoff identifies the deployed contract or token reference, the network, the selected behavior and the status of verification work. When your product also needs a user-facing interface, coordinate token details with Web3 website and landing development before publishing.
What does the token delivery include?
Token delivery is a defined engineering scope, not an open-ended promise to build every feature associated with a launch. We agree the standard, contract behavior, deployment responsibilities and handoff items before work begins, then track changes against that scope.
A typical project scope can include:
- Requirements review and a written token specification
- Contract implementation for the agreed standard and requested behavior
- Review and testing against the approved specification
- Deployment coordination and deployment references
- Metadata preparation for the agreed project surfaces
- Verification work where supported and included in the scope
- A handoff note covering contract address, network, controls and outstanding owner actions
The most important deliverable is clarity about what the contract does and who can operate it. If the project requests minting, burning, pausing or administrative permissions, we document which behaviors are included and identify the responsible roles. Features that are not approved in the specification are not silently added.
Work that requires a separate application, wallet flow or contract system should be scoped as a separate component. We can connect the token build to dApp development or Telegram bot and mini app development where that is part of the product plan. Before kickoff, you receive an agreed scope and a clear list of what your team must provide.
How does the token project move from brief to handoff?
A token project moves through written decisions and review gates, so deployment is not treated as a single technical handoff. A senior project contact at MediaStrategy owns the scope review and keeps open product decisions visible before they affect implementation.
The kickoff checklist covers the target standard, network, supply behavior, administrative permissions, metadata, deployment access and verification expectations. We use it to separate confirmed requirements from items that need your decision. The specification then gives both teams a shared reference for implementation and review.
During development, review focuses on whether the work matches that specification. Your team can review the proposed behavior before deployment, and the deployment itself is coordinated around the account access and approvals agreed at kickoff. Afterward, the handoff records the references and owner actions so the project knows what is live and what remains to be completed.
The schedule is set after the requirements and review responsibilities are clear. A straightforward standard implementation and a custom contract with additional behavior do not have the same review needs. For projects planning broader launch work, align the technical handoff with TGE support or tokenomics planning as separate scopes.
What should you confirm before token deployment?
Before deployment, confirm that the specification, access plan and project metadata are ready for review. A short pre-deployment check prevents avoidable changes to the contract scope or public token details after the team has approved the implementation.
The project owner should be ready to confirm the selected network and standard, initial supply behavior, any requested administrative controls, the person responsible for deployment credentials, and the exact metadata to prepare. Also decide who will review the deployable version and who receives the handoff materials. If token details are still changing, keep deployment out of the critical path until the project has a stable decision-maker and approved specification.
The scope is for the agreed token work, not a promise of external platform outcomes. Network conditions can affect when a transaction is confirmed, and explorer verification or display treatment is controlled by the relevant platform; we can deliver the agreed deployment work but cannot control those reviews or presentation decisions.
For listing preparation after the technical work, review listings and verification. To begin, send us your intended network, token behavior, metadata requirements and any unresolved decisions; MediaStrategy will return a scoped plan and identify what needs approval before implementation.
Prices
| Service | Price | Quote |
|---|---|---|
| Token Development | from $560 / project |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
How it works
- Share the project briefSend the intended use, target network, preferred standard and any existing technical materials. Include open questions rather than making assumptions on supply or permissions.
- Confirm the specificationWe document token behavior, metadata, deployment responsibilities and verification expectations. Your team reviews and approves the scope before implementation.
- Implement and reviewWe prepare the agreed contract and check it against the approved specification. Requested changes are reviewed for scope before they are incorporated.
- Coordinate deploymentThe deployment is scheduled with the agreed account access and project approvals. We record the network and deployed token reference for the handoff.
- Complete the handoffYou receive the agreed deployment and metadata references, verification status where included, and a concise note on controls and owner actions.
Frequently asked questions
How much does token creation and deployment cost?
The starting price is from $560 / project. The final scope depends on the selected standard, requested contract behavior, deployment coordination, metadata and verification work. Share your network and requirements to receive a defined scope before work begins.
How long does it take to create and deploy a token?
Timing is set after we confirm the standard, contract behavior and review responsibilities. A focused token scope has fewer decisions than a build with custom behavior or unresolved permissions. We provide a project schedule after the kickoff checklist and specification are reviewed.
What information do you need before starting?
Provide the intended use, preferred network or standard, token supply behavior, required administrative controls, metadata and the person responsible for deployment access. If you do not know which standard fits, describe the product and target applications; we can identify the decision points during scoping.
Can you create an ERC-20, BEP-20, SPL or Jetton token?
Yes. We scope token creation for ERC-20, BEP-20, SPL and Jetton requests, then confirm that the selected standard and behavior match the project requirements. Include the target network and intended token use so the specification is based on your product rather than a default template.
Will the token be verified on an explorer?
Verification can be included where the relevant explorer supports the work and the project provides the required deployment information. Explorer review and display decisions remain with that platform, so we distinguish the verification work we perform from any platform decision or presentation.
Can you guarantee how the token appears on an explorer?
No. We can agree and deliver the deployment, metadata preparation and verification work in scope, but an explorer controls its review and display of token information. We document verification status and provide the project references so your team can check the result directly.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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